
Igor Kuzmin
A FEW FACTS ABOUT ME
I was born in one of the most beautiful cities in the world – Saint-Petersburg, Russia. That means, beyond the broad outlook, I also got snobbism and equanimity. I started my career in the last year of University and moved to Moscow just after. More than 13 years in Moscow for a guy from Saint-Pete is quite a time. My healthy cynicism and sparkling sense of humor are key factors for survival. All my life I worked for big internationals, and this is a long way with its Pro and Cons, but I still love it. Now based in Basel. Here are several facts about me:
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Height: 181; weight: mmm… it depends on my mood 74 – 77 kg
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My average screen time is 58 min per day, I hate when people check their phones every 5 minutes
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I like to wear shirts and jeans (picky to fabric), white sneakers and hundreds of T-shirts
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Pure extrovert, I can’t stay alone more than 48 hours
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Crazy fan of buffets, love to eat fast but healthy… and no posh restaraunts, please
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Love cinema, like classic 30-60ths, so-called “Golden Hollywood age”
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I do 1-hour run nearly every day. Interval: 9-1, Tempo: 11-12 km/h
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I am not a fan of comedies, “Friends” is an absolute absence of a sense of humor for me
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My table and desktop are always clean and empty
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I wash my hands every 15-20 min
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I can listen to the same song non-stop in loop for days and still enjoy it. This freaks out all my buddies
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I do not like to take photographs wherever I go
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I love to write on paper with my 0.37mm Muji pens
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Everyone who doesn't agree with me is my friend
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Smiles can work wonders


PROFESSIONAL EXPERIENCE
EDUCATION
Saint-Petersburg University of Engineering and Economics
/ Bachelor in Marketing and Project management
2000-2005
SKILLS
Marketing ●●●
Digital ●●●
Media ●●
Project management ●●●
Building teams ●●●
Strategic thinking ●●●
Courage ●●●
Regulatory environment ●●
Presentation skills ●●
HOBBY
- Photography
- Infographics
- Design / UI / UX
- Traveling
- Reading
- Aviation
EXPERIENCE
Bayer Consumer Health
/ Strategy & Digital Lead, Dermatology
Jun 2019 – Today, Basel, Switzerland
/ Head of CIS Country Group
May’17 – June’19, Moscow
/ Marketing manager, CIS Country Group
Jun’15 – May’17, Moscow
/ Senior brand-manager, Nutritionals
Jan’13 –Jun’15, Moscow
/ Senior brand-manager “Rennie”
April’11 – Jan’13, Moscow
Pepsico / Senior brand-manager of premium segment players “Tropicana” and “”Ya”
Feb’08 – Apr’11, Moscow
Fruzhe (Mint Capital US venture investment fund) / Senior brand manager, confectionary
Sep 2006 – Feb 2008, Moscow
Henkel / Brand-manager, detergents & cleaners division
Jun 2003 – Sep 2006, Moscow